This project documents the visual identity of KG Cricket through a combined approach of photography and cinematic video. The focus is on craftsmanship, material detail, and the performance-driven character of the brand, highlighting the process behind bat making as well as the emotion associated with the game. The photographs emphasise texture, form, and precision — capturing wood grain, edges, balance, and branding with clarity. The films take a more atmospheric route, using controlled lighting, slow motion, and purposeful movement to convey strength, discipline, and legacy.